USA : Venus Williams EleVen set to be smash hit in fashion

November 16, 2007

Tennis superstar and reigning Wimbledon Champion Venus Williams adds fashion designer to her long list of accomplishments with the launch of EleVen, her new clothing, footwear and accessories line, available beginning at national retailer Steve & Barry’s.

EleVen represents the largest fashion collection ever launched by a female athlete, and features a wide assortment of active lifestyle and performance looks, high performance and casual footwear, accessories, and more. In keeping with Steve & Barry’s mission to offer the highest quality clothing items for the lowest possible price, each item in the EleVen collection is priced at $19.98 and under.

The in-store arrival of the EleVen collection comes just as Williams celebrates another milestone in her life, her graduation from fashion design school. On December 13, she will receive a degree in Fashion Design from the Art Institute of Fort Lauderdale.

Williams drew upon her design education and love of fashion when creating EleVen with a dedicated team of Steve & Barry’s designers. She immersed herself in the creation of every piece in the collection.

“I love fashion and the idea that I am using my design education to actually create clothing and footwear that reflects my personality and energy both on and off the court,” said Williams.

“My vision was to create a collection that will allow women to easily transition throughout their active lifestyles and still look fashionable. I worked really hard with Steve & Barry’s to launch EleVen and I’m really excited that it’s finally available for women all over the country.”