UAE : Music of Nancy Ajram captures Farfasha spirit

November 8, 2007

Farfasha, the trendsetting collection from leading international jeweller Damas, continues to thrill its following in the region with the youthful zest and positive attitude of its latest spread of drop earrings, chains, pendants, bracelets and rings in 18 k gold.

The Farfasha brand, which has successfully introduced gold as a fashion statement among the young and stylish set, made headlines with its endorsement of Lebanese musical sensation Nancy Ajram, who is known to wear the jewellery brand herself.

As a fitting reward to its young clientele, Damas is giving away limited edition Farfasha CD featuring Nancy Ajram music and video for every purchase of Farfasha jewellery at select Damas shops across the country.

In addition to the music selection, the CD includes the exclusive video of the latest Farfasha campaign, the entire jewellery collection of Farfasha and downloadable never-before-seen images of Nancy Ajram. The special offer is only good while supply lasts.

Tawhid Abdullah, Managing Director of Damas, remarks, “With each Farfasha jewellery comes the young and carefree lifestyle embodied by the brand.

It is dedicated to youth’s aspirations, hopes and dreams and judging by the immense response of the market to the new designs, we have achieved our objectives. The music of Nancy Ajram captures the Farfasha spirit and we are pleased to share this with our clientele.”

In Farfasha, youngsters will find pieces that echo their emotions and feelings. The charming creations are highly versatile and lightweight and depart from the traditional mode of wearing jewellery.

For instance its necklace can be worn long, short or even as a waistband. Its wearer can now switch in an instant from formal to casual, yet maintaining elegance and glamour.

The trend setting Farfasha collection is available at Damas stores throughout the Middle East.

Damas Jewellery LLC