Italy : German market is the biggest in Europe for Geox

November 26, 2007

The new Geox Shop debuts in Frankfurt, the first in Germany based on the new retail concept.

A winning concept which at MAPIC – the world’s most important real estate event – was assigned the prestigious MAPIC AWARD for the clothing/fashion and retail category.

The award was assigned by an international panel that recognised to Geox the extraordinary store concept and ambitious expansion.

With its 300 square metres, the Frankfurt shop represents the biggest Geox store in Europe. An ideal location which will contribute to enhance Geox products, from the traditional ones to the new clothing line even further, for a “breathing total look”.

Like traditional stores, the Frankfort store has been designed to be easier for customers to use and closer to their needs.

A lot of attention has been paid to the children’s collection, a real coloured island within the store: walls with panels painted in various colours and shoes hanging from the walls make this environment even more cheerful and lively.

The stores furnishings are quite minimal, capturing that sought-after simplicity that distinguishes all Geox products. The environment is spacious and luminous, the result of a sophisticated play of lights that highlights the white in the tiles.

The walls are covered with dark panels that create an agreeable visual contrast with the white sail, the hallmark of all Geox stores, designed to give maximum visibility to its collections.

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