Red Dress runway to kick off Mercedes-Benz Fashion Week

The National Heart, Lung, and Blood Institute’s (NHLBI) The Heart Truth campaign will once again bring the Red Dress to life on the runway at Mercedes-Benz Fashion Week in New York City, with the debut of the Red Dress Collection 2011. 


The Heart Truth’s Red Dress Collection 2011 will open Mercedes-Benz Fashion Week at Lincoln Center today (Feb 10, 2011). More than 20 celebrity participants will showcase the power of the Red Dress to encourage women to take action to protect their heart health. 


Featuring nearly 70 top fashion houses and 150 celebrities since its inception, this annual event made possible through a partnership with the fashion industry has helped to establish the Red Dress as one of the most recognizable health symbols in the country.


This year’s Red Dress Collection is presented by Diet Coke with national sponsor Swarovski and partners Bobbi Brown Cosmetics and AOL.


“For four years, Diet Coke has been a passionate supporter of The Heart Truth. This year we’re offering consumers more ways than ever to participate in the effort. We invite consumers nationwide to join us in capturing flags to help raise awareness and funding for heart health programs,” said William White, group director of Coke North America. “We are dedicated to encouraging new generations of people to be active, stay extraordinary and become advocates for heart health.”

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