Anti Sweden Jeans launching Fashion Week in Hell

The Norwegian jeans brand Anti Sweden Jeans is known for its rebellious identity and close relation to the black metal scene. As a protest against the established fashion industry, Anti Sweden will stage their own fashion week in Hell – in the county of Nord-Trøndelag in Norway. Anti Sweden Jeans and Fashion Week in Hell has already caught the attention of Mötley Crew, Steven Tyler and The Killers. Calico Cooper, controversial daughter of Alice Cooper, will now literally be travelling to Hell on earth to front the new Black Metal clothing line.

Rock legends are preparing for one hell of a fashion riot:

– We're tired of Swedish brands taking complete control of the Norwegian market. We're tired of fashion snobbery and toothless arenas for the exposure of Norwegian design. Now we want to launch our new collection on our own terms, says Kjetil Wold, founder of Anti Sweden Jeans. People fascinated by the dark and occult have for many years been drawn to Hell in Trøndelag. On Thursday 3 March the place will really be hell on earth when Anti Sweden launches "Fashion Week In Hell" to present their unique new Textile  Garment collection.

Calico Cooper who is central in her legendary father, Alice Coopers, show of sex, flames and rock and roll, is going to Hell in Norway to front Anti Sweden Jeans collection. Calico Cooper is educated as a ballet dancer, but is most famous as a controversial performance artist and model. The LA-based rock daughter is travelling to Hell in Norway to do what she does best – burn down the show.

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