Levi's unveils ‘Believe’ to support Levi's Curve ID line

Levi's launched a new line of custom fit Denim Jeans, Levi's Curve ID, made to fit the curve of a woman’s body. At a press conference addressed by Mr. John Anderson, President & CEO, Levi Strauss & Co., and leading celebrity spokespersons Chitrangada Singh, Ileana D’Cruz and Jacqueline Fernandez, the brand showcased the Levi's Curve ID fit system as part of the India leg of the global launch.

Created after listening to women from around the world, and based on a study of body scans of more than 60,000 women, Levi’s designers created a new approach to measuring a woman’s body. Through this approach, Levi's identified three distinct body types that account for 80 percent of women’s shapes universally. The three Levi’s Curve ID fits are based on these universal body types. The three custom fits include:

Slight Curve – designed to celebrate straight figures
Demi Curve – designed to fit even proportions
Bold Curve – designed to honor genuine curves

Present at the event to launch this new range were John Anderson, President & CEO of Levi Strauss & Co., Mary Alderete, Vice President, Global Women’s Marketing, the Levi's brand, and Shumone Chatterjee, Vice President, Marketing, the Levi's brand – Asia Pacific, sharing global learning and insights which shaped the launch of the ‘Levi's Curve ID’ product.

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Fashion Bug to celebrate denim month in August

During August, Fashion Bug stores celebrate National Denim Month with plenty of brand new denim trends. Whether going back to school or looking to freshen up casual Fridays, women everywhere will find the best denim at fabulous prices. Here's a look at the latest and greatest in the all-new blues that fit you.

All-new and improved Right Fit. Over the past year, Fashion Bug's team of fit experts developed new, evolved fit specifications for Right Fit pants and jeans. Right Fit uses an easy-to-follow color and shape system to help women identify their body type and which Right Fit pants or jeans will fit them best. Now, all Right Fit pants and jeans have a simpler sizing from 4–32 in average, petite and tall lengths, plus, new light stonewash, medium wash and dark rinse.

Zana Di jeans are back. A customer favorite returns to Fashion Bug with the latest in denim fashion. From embroidered bootcuts Jeans to sleek Jeans, studded skinny jeans, Zana Di is always bringing the freshest trends to Fashion Bug's denim selection. For frugal, fashion-forward ladies, Zana Di jeans are the ones you won't want to spend the season without.

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Posted in 10th lakme fashion , denim , denim jeans , denim Month , Fashion bu , Fashion Bug store

Fascinating World Of Denim Jeans

Denim has been synonymous with jeans for time immemorial. It is not possible to separate one meaning from the other. Somehow, when you say denim, people automatically assume that you are talking about denim jeans, although there are plenty of other types of denim-wear out there. Denim jeans are just the most commonly worn denim garments. As such, they have reached an iconic level.

Denim jeans are particularly important to young people of today. They are a symbol of youth, vibrancy, and utility. As such, denim jeans can be found at just about every retail store and discount mart on the market. Denim jeans have become ingrained in American culture. However, denim jeans did not get their start in America. In fact, nobody really knows just where denim jeans come from. Rumors have them originating in France, while others tout England or Italy as the birthplace of the denim jeans. What we do know is that denim jeans were originally designed for the laborer, who needed trousers that were sturdy and comfortable.

Did you know that the word Denim actually refers to a color and not a type of fabric? The color indigo is mixed with a host of other colors such as blue, gray, white, or black to give you the myriad of colors that you find denim jeans available in today. These are special hues that are found only with the denim jeans; hence, the denim came to mean jeans.

Denim jeans use about half of the total global cotton output production, which by any standard is a huge figure. This would indicate easily how famous, popular and in demand this particular garment is to society. Initially, denim jeans were only used as casual wear; however things are changing and now denim jeans are entering the boardrooms of large corporations in the form of �casual-formals, Casual-formals are specifically designed for those people to whom comfort and elegance mean the same thing.



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