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Wednesday, May 28, 2008

A watch built around the calibre

May 27, 2008 (UAE)

One of the most coveted Swiss watch brands, HAUTLENCE, has taken the watchmaking world by storm because of its advanced technology and authentic craftsmanship. The brand’s manufacturing procedures are unique and it is passionately crafted.

HAUTLENCE came into being due to the combined initiative of Renaud de Retz, Guillaume Tetu, with Jean Plazenet, Jean-Christophe Chopin and Alain de Forges.

These enthusiasts joined forces, sharing their rich entrepreneurial and industrial experiences, and developed products that conform to a shared philosophy of watchmaking.

Neuchâtel, the historic capital of watch making, has a tradition of precision and innovation. In its constant search for identity and performance, the new brand decided to unite its destiny with the capital by taking an anagram of Neuchâtel for its name – HAUTLENCE.

HAUTLENCE is a unique brand. From concept, to production stage, the partners work in close association with craftsmen who share their commitment for excellence, turning their dream into reality by creating a truly new jewel.

The trust and friendship they maintain with these craftsmen is not limited to those who work on the initial stages of HAUTLENCE watches.

It extends to their distribution channel – which is very selective, sales (having the best watch representatives worldwide) and to clients with whom the brand has a direct relationship, who wish to share their watch making values.

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