Damas launches Botania watches by Sarcar

May 27, 2008 (UAE)

Damas, leading retailer of stylish watches and jewellery in the Middle East, has unfurled the scintillating collection of Botania watches by Sarcar on the occasion of its 60th anniversary this year.

Founded in 1948, the brand has used the most precious materials such as gold, precious stones, natural mother-of-pearl, gold or pavé dials.

It is through the inventiveness and originality of its models (particularly the Solitaire and its rotating diamond) that Sarcar has earned the loyalty of customers wishing to live in step with the times and to assert their own image through the personalised choice of an exquisitely crafted model reflecting their desire for innovation and creativity.

Beautiful and bright the Botania watches are both, a tribute to the art and science of watchmaking, a field that the Swiss brand has excelled in over the years.

The Botania collection offers art of the finest kind in bewitching aura that instantly transports you to a walk in the woods or garden bursting with blooms.

Framed by a circle of brilliants each of these flower portraits pays fitting tribute to Sarcar's genius and status as an authentic creator of dreams.

Tawhid Abdullah, Managing Director of Damas, said: “In 1972, when Carlo Sarzano, founder of the Geneva watch manufacturer Sarcar, stated how important it was “to be large enough to be strong… and small enough to be free”, he could not have imagined that he was dictating a line of conduct on which his company’s enduring success was to be built.

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