Sweden : CRAFT signs cooperation deal with Team CSC

February 4, 2008

CRAFT is proud to announce that this coming season, the UCI ProTour cycling team, ‘Team CSC’ will be riding in bike wear by the Swedish sportswear specialist.

The international squad, owned by Bjarne Riis, has held the UCI ProTour team title for the past three years. In 2008 the riders will train and race in the most innovative high-tech cycling apparel on the market. CRAFT will benefit from the riders valuable feedback for their product development process.

Hans Larsson, Managing Director of CRAFT, is excited about the cooperation deal with Team CSC: “We love cycling, and this partnership is a great opportunity for us to showcase our premium sports apparel. Our product development is fundamentally rooted in the cooperation with the best athletes in the world.

This is our brand philosophy and it applies for all our categories. With Team CSC we have signed the world’s strongest cycling team. And what is crucial for us: The rider’s are extremely demanding and they are eager to collaborate with our product development team.”

Team CSC owner, Bjarne Riis has assembled a very competitive squad of elite riders including Andy and Fränk Schleck, Stuart O’Grady, Swiss rider Fabian Cancellara, Spanish climber Carlos Sastre and Jens Voigt. Team CSC works with the most advanced, independent anti-doping program in the sport. With more than 800 yearly out-of-competition tests, the team is leading the way to a healthy and trustworthy sport.

Craft of Scandinavia AB

Source @ Fibre2fashion