Austria : New Red Dress Pin for this Valentine’s Day

February 5, 2008

Heart disease is the number one killer among American women. Join Swarovski in helping to raise this awareness by purchasing items from the 2008 Go Red for Women collection and receive a Go Red For Women brochure. The first 500 online buyers will also receive a free double heart crystal tattoo.

Since 2003, Swarovski has donated over $1.3 million to create awareness of the issue. This year, Swarovski will donate $150,000 to the American Heart Association from sales of the 2008 Go Red for Women collection.

Continuing its partnerships with the American Heart Association’s Go Red For Women movement and the National Heart, Lung & Blood Institute’s The Heart Truth campaign, Swarovski will co-sponsor The Heart Truth's Red Dress Collection Fashion Show on February 1, 2008.

Top designers and celebrated women will debut red dresses created exclusively for The Heart Truth. Actress Molly Sims will wear a one-of-a-kind Daniel Swarovski dress on the runway.

This dress sports over 94,000 ruby, siam, and garnet, red crystals. It has been made entirely by hand in Paris and took more than 100 hours to complete. The dress weighs almost four pounds.

Swarovski

Source @ Fibre2fashion