USA : Wolverine creates revolutionary Contour Welt work boot

Wolverine debuts Contour Welt, a revolutionary construction and design that will set new standards in comfort and flexibility for work footwear. The Wolverine Contour Welt combines unparalleled flexibility, comfort, and support with a never-before-seen design that is both eye-catching and functional.

“Our objective in designing the Wolverine Contour Welt was to use state of the art materials and construction techniques that would perform in the toughest conditions without sacrificing comfort,” said Mark Morgan, senior designer.

Designed to deliver flexibility in the forefoot and support in the instep areas, the Wolverine Contour Welt offers the flexibility of a sport shoe with the support of a traditional work boot.

The boot’s supple, full-grain leather molds to the foot while the contour-stitched arch allows the boot to bend and flex at essential points, preventing shifting during motion. A comfort gel insole cushions each step, helping to increase stability and balance.

The boot’s new design incorporates the successful Wolverine MultiShox Rubber Lug outsole, an enhanced outsole that allows individual compression pads in the heel and forefoot to absorb shock and return energy in each step, providing all-day comfort.

Slip, oil and abrasion-resistant, the Wolverine Contour Welt series comes in six-inch, eight-inch and Wellington styles and with or without a steel-toe and is backed by a 30-day comfort guarantee.

“We are relentless in our pursuit of innovating work and outdoor footwear technology,” said Tim Bushell, vice president and general manager. “This pre-occupation with creating a superiorly durable and comfortable selection of footwear allows us to outfit our consumer for life.”

Wolverine World Wide Inc

Source at Fibre2fashion.com