Christina Hendricks: The New Face of London Fog

Iconix Brand Group announced that Emmy Award-nominated actress Christina Hendricks will appear in its London Fog brand's fall marketing campaign.

Hendricks stars in AMC's award winning series, Mad Men, and was recently named "Best-Looking Woman In America" by Esquire magazine. The multi-media marketing campaign will debut in October issues of fashion and lifestyle magazines such as Elle, Cosmopolitan and InStyle, outdoor and online.

Christina Hendricks stated, "London Fog is a classic brand, which I love. It also ties in to Mad Men, we used London Fog in the show and this was a nice way to tie everything together. The trench is such an iconic shape for men and women. It works for anyone - it worked in the 1960s and it works now."

Hendricks was chosen for the London Fog campaign for her glamorous and sophisticated persona. The alluring black and white campaign features Hendricks posing seductively in London Fog outerwear and accessories. The campaign was created by the Iconix in-house marketing team and shot by photographer Nino Munoz in Los Angeles.




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Posted in Christina Hendricks , fashion magazine , fibre2fashion , iconix brand group , lifestyle magazine , London Fog

Audrina Patridge of MTV fame to star in BONGO Fall campaign

Iconix Brand Group, Inc announced that it has signed a long-term direct-to-retail license agreement with Sears Holdings for the Company's junior brand, BONGO. Commencing fall 2010, Bongo apparel and other lifestyle-related categories will be available in Sears and Kmart Stores in the United States. This marks the Company's nineteenth direct-to-retail license agreement and its third direct-to-retail deal with Sears Holdings.

To support the launch at Sears and Kmart, Iconix enlisted Audrina Patridge of MTV fame to star and be heavily integrated into the Fall 2010 marketing campaign. The national campaign will debut this September in fashion, lifestyle and entertainment magazines such as Teen Vogue, Seventeen and Cosmopolitan, in stores, throughout Sears and Kmart marketing collaterals, outdoor and online.

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Posted in 2010 womens apparel , Audrina Patridge , BONGO campaign , Fashion , iconix brand group , Kmart , lifestyle , MTV fame , United States

Op Unveils 'Rock Your Shine' Campaign

Iconix Brand Group Inc unveiled its spring 2010 multi-media marketing campaign for its Op brand, which is titled "Rock Your Shine." The campaign stars actress Jessica Szohr of the CW's Gossip Girl, R&B singer Cassie, actors Dianna Agron and Cory Monteith of the Fox hit show Glee, actor Alex Meraz of The Twilight Saga:New Moon and Eclipse and actor Trevor Donovan of the CW's 90210. The national campaign will debut this spring in fashion, lifestyle and entertainment magazines such as Elle, Teen Vogue, Seventeen and Cosmopolitan, outdoor and online.

Jessica Szohr stated, "The latest trend for spring is shine and Op has it first. The clothes are so great; especially the amazing bikinis and shorts."

"The great thing about Op is that it is very accessible. You can grab it at Walmart. The looks are original and affordable," commented Cory Monteith.

The Op campaign was photographed at Universal Studios in California by lifestyle photographer Larry Bartholomew. The campaign creative features the cast of Op celebrities at a block party, hanging out in a hammock, barbequing and getting ready to go surfing. An element of shine is integrated into the print campaign with metallic paper and gold foil on the ads. 

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Posted in autumn fashion trends , cassie , entertainment magazine , iconix brand group , jessica szohr , lifestyle , multimedia marketing