Designer lingerie cracks Christmas - John Lewis

Commenting on this week's trade so far, Nat Wakely, Director of John Lewis Selling Operations, said: 'Sales from Sunday to close of business on Wednesday are 27 per cent ahead of 2008 levels. We have seen superb sales of last-minute gifts, in particular in beauty, lingerie and gift food.

'We have had a cracking Christmas and are anticipating an equally strong Clearance, having bought in 15 per cent more bargains. Clearance starts online at 6pm today (Christmas Eve) and on 27 December in our shops (excluding Trafford which starts on 26 December). We have excellent products available at great prices from sofa beds to LCD TVs and washing machines to beauty gifts.'

Highlights:
Digital gifts continue to be popular with Sony eBooks up 36 per cent and kitchen radios +26 per cent.

Designer lingerie (including Stella, Myla and La Perla) saw an increase of 115 per cent. Across all lingerie categories the most popular colours are purple and red.

The cold weather was a factor in footwear purchases. Snow boot sales have trebled, wellies are +160 per cent and we have sold a pair of slippers every two minutes.

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Posted in Christmas , designer lingerie , john lewis , latest fashion trends

Designer Lingerie : Tips For Choosing and Cleaning

Designer lingerie are lingerie produced by top designers. They cost a lot more than other lingerie sold in the market. This is for the reason that they are made with material of good quality. Also, the fact that they are made by designers with popular names in the fashion industry means that they can

Designer lingerie and your attributes

Most designer lingerie have such a good design that they have a way of flattering your figure. However, in most cases, it's a matter of choosing those which match well with your own attributes. For example, in choosing the color of your bras and other designer lingerie, you don't have to always base it on the tone of your skin. Instead, you can use your hair color as a determining factor of the designer lingerie's color. If your hair is brunette, consider wearing earth tones or strong colors. If red is the color of your hair, choosing either earth tones or sassy colors is advisable. Lastly, if you're blonde, then it's best to consider donning pastel colors for your designer lingerie.

Cleaning tips

Since most designer lingerie are made of quality material, they typically last longer than other lingerie. That is not to say that you must not take into account proper maintenance. In fact, most designer lingerie have delicate material which can't be cleaned or maintained by just any kind of detergent. That’s why it’s always best to refer to manufacturer’s instructions for safe maintenance.

When cleaning designer lingerie made of cotton, you don’t have to worry about their durability. They can usually be washed using a washing machine. However, the difficulty lies in the drying. Most cotton designer lingerie expand horizontally and/or shrink vertically after subjecting them to heat in the dryer.

If your designer lingerie is made of silk, you only have two options. One is to wash them by hand and two is to send them to the dry cleaner. If you opt to do the first process, make sure that you use mild laundry soap. Do not rub them too much as this can effect damage on them. Use lukewarm water when rinsing them. Instead of drying them with a dryer, use towels to twist dry them. After this, you can use iron to dry them while they’re still damp.



Article Source : www.lingeriearticles.com

Image Credits : www.frenchlingerieshop.com

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Posted in cotton lingerie , designer lingerie , Lingerie , quality , silk lingerie , synthetic materials

Designer Lingerie A/W Collection Unvieled By Myla

For Autumn Winter 2009 Myla offers women something to indulge all sides of their femininity – a beautiful designer underwear collection. Drawing inspiration from the opulence of the 1940’s, elegant design and strong silhouettes will give rein to the inner seductress while fun and frivolous feminine detail will appeal to the cheeky fun loving girl in all of us.

Fashion Lovers can indulge their passion for exquisite designer lingerie with the fabulous couture collection. The opulent indulgence of the 1940’s are key with a strong feminine silhouette, deeply luxurious silks, French lace and vintage detailing. You will feel every bit the sophisticated seductress in Angelica in tea rose or ruby silk with lace trimmed straight cut balcony bras, cute mini knickers and retro deep suspenders.

Fanciful offers a truly romantic take on feminine glamour. Soft womanly shapes come in delicate French lace, pure silk or sheer mesh heavily adorned with elaborate Swiss embroidery. For girlish allure there is Saskia in vintage taupe or black, choose from French lace soft bras or push up bras and skirted knickers. Turn up the bedroom drama a notch with monochrome Frieda coquettish 1/3 cup boned bras and deep Brazilian g-strings and designer thongs with detachable suspenders, a perfect match for vintage seam stockings.

Fun and flirty Frills is perfect for indulging your truly girly side. Frivolous ruffles and pretty bows run riot on cute mesh Florence in a luscious colour palette of vanilla, grape, candy and ruby. 1/3 cup bras give the perfect bedroom cleavage, while frill vintage stockings suspenders and cute little mesh babydolls will make you feel every inch a sumptuous 1940’s pin up.

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Posted in Autumn Winter 2009 , designer lingerie , designer underwear collection , fashion trends , latest fashion trends , Lingerie , myla , silhouettes