aussieBum's new-age approach to men’s brief

Global men's life style brand aussieBum announces its latest range, 'Man', a whole new, raw approach to men's underwear. Highly refined, but low maintenance, this range contours the body for the wearer who wants a superior shape and uncomplicated comfort and to be left feeling polished and powerful.


'Man' is a redefined, refined version of brief underwear that is stripped, Underwear Elastic of heavy banding, classically masculine and timelessly sexy. 'Man' has a supportive fabric, yet is light to the touch. The new age 'Man' is no myth down under. He makes a statement simply and comfortably in his own skin.


Says aussieBum founder, Sean Ashby, "There is so much unnecessary analysis and discussion out there about who the new age man is and the lengths he's supposed to go to evolve, but it really doesn't have to be that complicated for a man to be sexy, strong and refined. Our new range, 'Man' is the next generation of men's brief that has been specifically designed with lightweight, supportive fabric for ultimate comfort. Its form fitting cut is free from loud branding or extra bells and whistles. The underwear is there to complement - rather than distract from - the man that is wearing it."

Read more about  aussieBum's new-age approach to men’s brief @ Fibre2fashion

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Posted in aussieBum's , fibre2fashion , Mens Underwear , Underwear , Underwear fabric

ck one Fragrance turns into apparel brand

Calvin Klein, Inc., along with Calvin Klein Fragrances, a unit of Coty Prestige, and Warnaco Inc., which owns and operates Calvin Klein Underwear and is the global licensee for Calvin Klein jeans Denim Jeans and Swimwear, announced that Warnaco will launch a new lifestyle Apparel brand of contemporary men’s and women’s jeanswear, underwear, and swimwear under the existing fragrance brand name ‘ck one.’ This new apparel line will take inspiration from the globally recognized ck one unisex fragrance brand and will be supported by a new global marketing and advertising campaign.

The ck one Spring 2011 offering will be available at retail in January 2011. It is planned that these new lines will be available in Calvin Klein, Calvin Klein Underwear and Calvin Klein Jeans retail stores, as well as major department and specialty stores around the world. The new offerings have already received a very positive reaction from retailers.

 

 

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Posted in Calvin Klein , Calvin Klein Jeans retail stores , Calvin Klein Underwear , fibre2fashion , Inc , men’s Jeanswear , swimwear , Underwear , women’s jeanswear

Spoylt Launches The Sexiest Ever Tantalize Lingerie Collection

Leading and Famous British underwear label Spoylt, in which women create underwear for women, has launched a new collection called Tantalize.

Already being available in stores, interested persona dn womens can purchase the underwear collection from over the internet, on Spoylt’s website.

The new collection is special before all for using daring colours such as purple, champagne colour, the colour of a papaya, silver and black.

Spoylt's Tantalize Collection, debuting this falls incorporates five elements: Embrace, Captivate, Beguile, Entice and Charm. With daring color combinations, this new collection offers opulent purple, champagne, sumptuous papaya, silver and jet black. Using the finest silks, luxurious laces and delicate trims, Spoylt has sought to create a new collection, which will be a feast for your senses.

Spoylt's unique style and wit are evident in the signature pucker-back knicker, the mischievous cuffs and of course the beautifully crafted garters. Spoylt has premiered on TV series such as Desperate Housewives, The Sopranos, Entourage, and is a favorite of the cast of Mad Men.

The next collection will be released in early 2009, and will be specifically targeted towards select global retail partners thereby showcasing and enhancing the exclusivity of the Spoylt brand. This will complement the existing strong e-tail client base which forms part of the newly designed website.

Claire O'Neill of Spoylt comments, "Following new management, Spoylt is delighted to offer the unique Tantalize collection for our loyal customer base. Further collections will follow with the ultimate aim of rolling out the Spoylt brand into other complementary products. We urge all of our customers to visit our re-vamped web-site and keep up-to-date with the exciting Spoylt news."

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Posted in launch of lingerie collection , Lingerie Collection 2009 , online lingerie collection , spoylt lingerie collection , undergarments , Underwear