INVISTA showcases LYCRA beauty fabric at Paris Mode City

INVISTA, owner of the LYCRA fibre brand and one of the world’s largest integrated producers of fibres and polymers, unveils a new platform for the changing needs of shapewear at Mode City Paris 2010.

INVISTA showcases LYCRA beauty fabric, a new concept focused on helping the industry address the needs of the rapidly evolving shapewear market. Fundamental global consumer research and studies of shaping garments and fabrics have revealed unique opportunities for growth and increased consumer satisfaction.

INVISTA found that nearly all women (93% Source: Strategic Insights. Global Consumer Shapewear Study 2009. 1,133 female participants from US, Brazil, France, Italy, Germany and UK) show interest in garments with shaping attributes, many of whom are new to shapewear and are looking for new functionalities.

Dedicated to leading intimate apparel with cutting-edge innovations that respond to consumer needs, INVISTA has introduced “The Science of Shaping” platform to help the industry develop fabrics and garments that bring a new level of performance and comfort to these shapewear consumers. 

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Posted in fabric , Fibre Producer , fibre2fashion , INVISTA , INVISTA Showcases , Lycra beauty fabric , LYCRA fibre , Paris , Shape Wear

Queen Latifah Wears Georges Chakra’s gown at Academy Awards

After his highly acclaimed Ready to wear show in New York, Chakra continues to climb the ladders of success by signing even more evening dresses for the stars on important occasions such as the Oscars, the Brit Awards and the Grammy Awards.

After traveling to Paris especially to attend Chakra’s latest Haute Couture show, the singer-actress Queen Latifah stepped on the red carpet of the 81th Annual Academy Awards – Oscars 2009 wearing a Chakra’s gown. The one-shouldered navy duchess satin gown was tailored made with Swarovski-encrusted neckline. Later that evening, Queen Latifah sang on stage also wearing a custom made royal blue gown by Georges Chakra.

On the other hand, American Idol Season 4 winner Carrie Underwood attended the 17th annual Elton John Aids Foundation Oscars party looking amazingly beautiful in Georges Chakra’s gown. Her asymmetrical dress in rough silk macramé adorned with flowers and crystal gemstones was chosen from the designer’s latest summer 09 couture collection.

In the UK, Cheryl Cole, member of Girls Aloud went for a pure white look signed by Chakra to attend the Brit Awards Ceremony 2009. The short A-line dress delicately embroidered with white flowers contributed in listing Girls Aloud as Brit Awards’ best dressed.





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Posted in Academy Awards , Brit Awards , dress , Georges Chakra , gown , Oscar Awards Show , Paris , Queen Latifah