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5:52 AM
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Former supermodel Sibyl Buck has been announced as the new face of the fast-growing yoga and lifestyle fabric company, GGO Clothing. Ms. Buck, a fixture in the fashion world, has appeared in top magazines such as Vogue, Glamor, Marie Claire, Elle and Vanity Fair and in campaigns for Karl Lagerfeld, Vivienne Westwood, and Paloma Picasso. Sibyl walked in fashion shows for Yves Saint Laurent, Chanel, Alexander McQueen, Christian Dior, Dolce & Gabbana, and many other top fashion labels. Sibyl was the host of European MTV's highly-rated show “The Pulse." Following a career as a touring musician, Sibyl has relocated to Los Angeles where she focuses on her career as a yoga instructor at Topanga's Yoga Desa, Santa Monica's Yoga Collective and as a private instructor. Sibyl has acquired a large following for her Vinyasa Flow and Hatha Yoga workshops and classes. Last fall, Sibyl and fellow yogi Vivica Schwartz talked about getting involved with GGO, the new line of organic yoga wear Vivica has developed with her husband, artist Steve Sas Schwartz. Sibyl explains, “GGO's line appeals to me specifically, because my whole lifestyle apparel revolves around being active, but I still want to look like I got dressed in the morning. Since I wear my yoga wear, Yoga clothing from morning till evening to accommodate my teaching schedule, it's important to me that I can wear their clothes from teaching a yoga class straight to dinner!”
5:03 AM
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MG Icon, the joint venture between Madonna and Iconix Brand Group Inc unveiled its spring 2011 marketing campaign for its Material Girl brand featuring actress, television host and musician, Kelly Osbourne. Material Girl is available exclusively at Macy's and macys.com in the United States. The multi-media campaign will debut in April issues of fashion and lifestyle Apparel magazines such as Seventeen, Teen Vogue and Cosmopolitan as well as outdoor, cinema, in-store at Macy's, in Macy's marketing collateral and online.
Madonna commented, "Kelly represents a true Material Girl. She is edgy, cool and has a unique sense of style that Lola and I love."
"It's such an honor to be a part of this campaign and it was an amazing experience to work with Madonna and Lola. Material Girl is incredible because it's high fashion but it's also accessible to anyone who shops at Macy's," stated Kelly Osbourne. Commenting on her style, Osbourne added, "I take so much of my style from Madonna in the 80s and I really admire how Lola dresses and that she stays true to herself."
The campaign creative harks back to Madonna's roots in the East Village of New York City and was shot at the iconic venues Lit Lounge and Mars Bar. Osbourne poses against graffiti-covered walls, standing on the bar and on the streets of the East Village. Additional campaign images were photographed at Bathhouse Studios in New York. The set was inspired by the East Village of the 1980s with chain link fences and iconic images. The campaign was photographed by fashion photographer Brooke Nipar. The creative was conceived by the Iconix in-house marketing team.
Dari Marder, chief marketing officer, Iconix Brand Group, stated, "Kelly Osbourne plus Madonna plus Lola equals an incredible new marketing campaign for Material Girl. We are excited to be able to follow up on the successful launch of Material Girl with a fresh new campaign that is a true nod to Madonna's East Village roots, and Kelly fills the role perfectly."
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