Largest ever Pure attracts record number of buyers

International visitor numbers were up by 12% with more buyers from Europe and as far afield as Hong Kong, Australia, Japan and the USA.


In the past 2 years the number of visitors to Pure has increased by 50% while the size of the show in sqm has grown by 27%, demonstrating the ongoing interest in London as a must visit in the international buying calendar.


Pure London, Olympia was re-edited with the biggest selection of footwear and premium brands to date while Pure Spirit moved into Earls Court offering a dedicated young fashion event.This season saw over 1086 brands exhibiting across both shows with over 248 of these new to Pure.


Steve Newbold, Managing Director, Pure “The launch of Pure Spirit has been well received by the industry, it's the first time Pure has had a dedicated young fashion event. The vintage buses between Olympia and Earls Court worked incredibly well with strong crossover of buyers between the two shows. Co-locating with Pure Spirit for the first time was the dedicated menswear  Technical  Textile show Stitch which attracted many key retailers from the menswear industry. With so much on offer between the two venues buyers who came to the show stayed for longer, visiting for a second or even third day.” 

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Posted in Coquette garment Collection Fibre2fashion , Fashion Event , Footwear , pure

Badgley Mischka campaign featuring actress Rumer Willis

Iconix Brand Group Inc unveiled its Badgley Mischka brand's marketing campaign creative featuring actress Rumer Willis. The Spring 2011 multi-media marketing campaign will debut in March issues of fashion and lifestyle magazines such as Vogue, InStyle, Harper'sBazaar as well as online and outdoor.


Rumer Willis, stated, "It was so amazing to play on the beach in beautiful and timeless gowns, I felt like a princess. Partnering with Mark and James has been such a wonderful experience and I am honored to appear in the new campaign."


Mark Badgley and James Mischka, commented, "Rumer is a great muse for the season. She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection."


The Badgley Mischka campaign featuring actress Rumer Willis was shot by famed fashion photographer Tony Duran on a beautiful beach in Malibu, CA. Willis appears in the campaign wearing a selection of pieces from all of Badgley Mischka's lifestyle collections including couture, eveningwear, the Mark + James collection, footwear, handbags, jewelry and swimwear.

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Posted in affordable swimwear , Badgley Mischka campaign , fibre2fashion , Footwear , handbags , Iconix Brand Group Inc , James collection , Jewelry , Rumer Willis

Kim Kardashian & Kris Jenner to do Shape-ups campaign

SKECHERS USA, a global leader in the footwear industry and the number two Leather Shoes, footwear, brand in the United States, announced an unprecedented, worldwide, multi-platform marketing and brand partnership for Shape-ups with Kim Kardashian and Kris Jenner.

Kim and Kris will be the faces of the campaign which launches in 2011 and includes multiple mediums of advertising, in-store and social media, a "Shaping Up With The Kardashians" challenge, and other exciting elements that will be unveiled at a near future date. This "Shaping Up With The Kardashians" mother-daughter fitness challenge between Kim and Kris will encourage consumers to begin their own Shapeups fitness challenges.

"My mom and I are thrilled to be joining the SKECHERS family to help promote health and wellness," said Kim Kardashian. "Shape-ups have already impacted my fitness routine for the better. I am always on-the-move and never know exactly when I can fit in my next workout. SKECHERS Shape-ups help me get the most out of every step."

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Posted in fibre2fashion , Footwear , KECHERS Family , Kim Kardashian , Kris Jenner , Leather Shoes , Shape-ups campaign

Autumn/Winter sees third season of Y-3’s range for kids

Yohji Yamamoto announced, the collection consists of apparel, footwear and accessories.

The collection consists of apparel, footwear and accessories which reflect the styles and cuts from the adult range in miniature versions. As such the children’s range perfectly complements the overall Y-3 collection with a sense of humour, lightness and fun!

The range proves that Y-3’s edge and signature aesthetic will prevail in its children’s collection. Electric blue and blackcurrant purple contrast with the clever use of plaids and stripes. The green and purple plaid shirts and stripey tops are both contemporary and functional. Outerwear ranges from cute leather bomber jackets, and Leather Jackets to practical yet playful nylon puffas.

Footwear comes in Y-3’s most popular styles. The Honja- High, Sprint and Field have been created in kids and baby sizes to further complete the Y-3 look.

For the long winter months, children are now able to channel looks of sport functionality and fashion elegance from Y-3.

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Posted in apparel , fashion accessories , Footwear , Leather Bomber jackets , leather jackets , purple plaid shirts , Yohji Yamamoto

Paris Hilton promotes new shoe collection at FN PLATFORM

Antebi Footwear announces the unveiling of Paris Hilton’s Spring 2011 Leather footwearcollection at the Las Vegas Convention Center on August 18, 2010.

Ms. Hilton will be taking questions from attendees and showing the new designs from her upcoming collection from 1:00-3:00 pm. “We are thrilled to be unveiling this new collection with Paris. Her involvement and support has played a tremendous role in the success of brand” noted Joe Antebi, Chairman and CEO of Antebi Footwear Group. (Footwear Manufacturer) “She encourages women around the world to wear shoes inspired by her visions.”

Hilton comments on the Spring 2011 footwear collection: "I'm so excited to be at Magic with my new shoe line. Shoes are such an important part of a woman's wardrobe, I always try to design shoes that are flirty and fun, that will make a woman feel stylish and sexy when she's wearing them. After all, every woman needs a good pair of heels!"

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Posted in Antebi Footwear , FN PLATFORM , Footwear , Leather Footwear , paris hilton , Shoes