Translate

Wednesday, April 6, 2011

Get beach-ready with sexy ’slimsuit’



Debenhams launches its innovative new 'Slimsuit' which has been dubbed a 'diet in a swimsuit' for its ability to create the illusion of instant inch-loss.


The fashion retailer is expecting record sales of the swimsuit, following customer research revealing that 92% of women dread getting into their swimwear and 55% of those questioned said they slimmed down prior to their holidays.


As a result, Debenhams took the measurements of 5,000 British women to help create the perfect figure-sculpting shapewear swimwear.


Sasha Nagalingham, swimwear buyer at Debenhams said: "The challenge was to use data to create a suit that accentuates the good bits, and smoothes the lumpy bits without making women feel like they're wrapped in cling-film. It's Spanx for the beach."


The majority of women (55%) agreed that the top body worry when stripping off for the beach to put on a swimsuit or bikini, Beach Wear was a flabby tummy, with the need for bust support coming a close second (37%).


A staggering 98% of women identified feeling and looking 'shapeless' in a swimsuit as one of their top five concerns.

Read More about Get beach-ready with sexy ’slimsuit’ @ Fibre2fashion

view more Debenhams Swimwear Images









0 comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...
Twitter Delicious Facebook Digg Favorites More