Porter Novelli to support new generation of brands free of charge

July 11, 2008 (USA)

Porter Novelli introduces Jack + Bill, a pop-up agency dedicated to identifying, branding and publicizing emerging fashion talent.

Recognized globally for its eye-catching, multifaceted public relations programs for such clients as Gillette, Timberland, South by Southwest and Hewlett-Packard, Porter Novelli will lend its services to a new generation of brands free of charge for a limited time this summer.

Taking its moniker from the agency's entrepreneurial founders, Jack Porter and Bill Novelli, Jack + Bill is the brainchild of a team of young agency professionals, with an average age of 26.

From mid-July to early September, the pop-up agency will provide free buzz building, media relations and viral marketing services to one individual in each of the following categories; model, fashion stylist, women's apparel designer and jewelry designer.

Turning the traditional client pitch process on its head, Jack + Bill will host an open "casting call" to select its clients on Tuesday, July 15 and Wednesday, July 16 from 3:00 - 9:00 p.m. at Sandbox Studios (250 Hudson, Floor 11. New York, New York). A portfolio or look book will be required for casting.

"PN is filled with creative, energetic people whose lives in New York revolve around style, art, music and film- we're excited to help emerging talent get their brands off of the ground here," said Erin Crumpacker, spokesperson for Jack + Bill. We're constantly innovating to stay ahead in the evolving marketing environment."

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