Camp Rock products premiere on Disney Channel

June 12, 2008 (USA)

Disney Consumer Products is launching a new line of tween merchandise inspired by “Camp Rock,” the highly anticipated Disney Channel Original Movie set to launch across multiple media platforms on June 20. Beginning June 15, Target stores nationwide will carry the largest selection of “Camp Rock” products.

Disney Stores will also offer a unique collection for fans everywhere. "Camp Rock" merchandise brings together the entertaining and aspirational themes of the movie with a wide selection of products ranging from electronics, to apparel, accessories and footwear, bags and backpacks, home décor, books, fashion dolls, stationery and other merchandise that will enhance the customer connection with the movie.

"Kids and tweens have been eagerly anticipating 'Camp Rock' and the merchandise program will allow them to bring the movie into their world," said Lisa Avent, vice president of TV Licensing for Disney Consumer Products. "Target and Disney Stores will help us reach this key demographic with a line that will extend the movie's messages of self-expression and creativity."

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