totes launches new collection of umbrellas designed by Rihanna

Tuesday, March 11, 2008 (USA)

totes ISOTONER, the world’s largest marketer of umbrellas, gloves, slippers and other weather-related accessories, introduced an exclusive umbrella collection designed by R&B sensation Rihanna.

Stemming from her grammy nominated, chart-topping hit “Umbrella” and the success of her debut umbrella collection for totes in summer 2007, Rihanna has partnered with totes on a second line of sleek, hip umbrellas.

“Rihanna is a fashion and style trendsetter with a very fun and exciting personality. She is a perfect partner for our great new line of umbrellas,” said Michael Katz, Senior Vice President, U.S. Wholesale Division.

“Rihanna is having a sensational year and we are pleased to continue our relationship with her on another exclusive collection.”

The Rihanna collection from totes includes four umbrella styles: slender ‘brella, micro ‘brella, satin stick and satin stick with a two color canopy.

The umbrellas come in sleek, metallic color combinations and patterns and include an exclusive Rihanna removable charm for a belt, bracelet, keychain or other accessory.

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