Brazil : National Winter Fashion Fair opens with almost 700 exhibitors

January 25, 2008

The biggest professional fashion fair of the Country, the National Winter Fashion Fair (FENIN) opened last Tuesday, 22 with a record of exhibitors and public.

On the first day, 9,712 people visited about 700 exhibitors of over 1,200 brands of the segments of female, male and child and youth fashion.

FENIN is still gathering Salão Lingerie Brasil (Brazil Lingerie Saloon) and Salão da Moda Masculina (Men’s Fashion Saloon), besides several fabric companies, all of that in an area of 30 thousand square meters, at Serra Park, in Gramado, 110 km from Porto Alegre.

On its 12th edition, the Fair changes the habits of the small city of 25 thousand inhabitants, doubling the number of people and allotting 90% of the hotels’ capacity, assuring the income or restaurants, tourism and local commerce.

For some editions, ABIT has been supporting FENIN bringing international journalists and buyers through Texbrasil, a program developed together with Apex-Brazil.

FENIN has been confirming, at each edition, its growth regarding the number of exhibitors and, consequently, volume of business.

In 2004, for example, the Fair gathered 398 exhibitors and 22 thousand buyers. On the following year, 2005, it went to 480 exhibitors and 31 thousand national and international buyers.

In 2006, the growth of 13% visitors - 35 thousand - pointed out FENIN as being the biggest confection fair of the country.

Today, the Fair has 700 exhibitors, but it was necessary to build a forth pavilion in order to attend the list of companies that wanted to get into FENIN, but there was no room.

Brazilian Textile and Apparel Industry Association

Source @ Fibre2fashion